1. The Collab offer should be mutually beneficial
From my point of view you should never be out of pocket when asked to collaborate.
Do you recognise some of these requests?
“You’ll get your own personal discount code, earn free clothing and commission”
“Would you be up for an idea of promoting us? Earning Free Clothing and getting posted on our page” This message gets sent to me on a monthly basis, and when you check out their account”
“You’ll get 50% OFF your first order. You get 25% off our product for life. You will get 10% of any Sale you send our way. Your followers get 15% off their orders”
The first two offers involved me earning my free clothing and when you visit their Instagram account it almost looks fake and run by bots. The third offer is more of a sales pitch than a collaboration. The third is fine if you like and agree with the product. From my point of view for a Collaboration to be mutually beneficial you should receive something for return of your product promotions. A lot of these to are a modern day version of a pyramid scheme…. guys and gals… don’t be drawn in!!
My first “in my view” credible collaboration has come from a Swedish Brand Mighty Solo. They offered me a FREE product that I was able to try out first before promoting. How can you honestly promote a product that you have never touched or tried?