How to Start Fitness Blogging in 2020

How to Start Fitness Blogging in 2020

Fitness Blogging is a simple way to boost your Personal Training Business. Do you already know this but don’t know where to start when thinking about starting fitness blogging?

5 Tips for setting up your own Fitness Blogging Business

Are you a budding Fitness Blogging/Entrepreneur? Do you need help with your website design? Here are the simple steps that I followed to set up my website, fitness blog & ecommerce shop.

If you’re just starting out then you might find my top 10 self improvement planning reads post useful. The amount of self-confidence gained and perspective from these reads really has helped me!

1. Find, secure and purchase your Domain Name

What is a domain name?

A domain name is your website name like A domain name is the address where Internet users can access your website. 

If you have your fitness blogging niche, and have a domain name chosen then go ahead and get it bought!

Where did I purchase my Fitness Blogging Domain Name?

I purchased my Domain Name through GoDaddy mainly because my friend Peter, who is technically savvy, suggested that their pricing was reasonable and they were a reputable company. There are just so many places you can purchase things like this it really is a minefield.

Once you have purchased and secured your desired website address you are then ready to find a supplier who can host your website.

2. Find a reliable Web host provider

What is Web Hosting?

Web hosting is using a company’s servers to store your data so that it can be accessed from anywhere in the world. There are a few different options when it comes to web hosting but essentially it boils down to managed and unmanaged servers. 

You need a managed Web Host service that you can rely on! It is however more expensive than a blank canvas solution.

A managed server, like the ones offered by SiteGround, is one where the company manages the server on your behalf, keeping it patched and up to date. Managed instances usually come with other tools that allow you to manage your website files, basic email and a few other things.

A managed service will be worth the money once you have your blog running. Creating content takes up enough time. You don’t want to have to be managing your hosting server as well. This is even more important if you are not technically minded.

Do you need to save money by choosing an un-managed web-hosting service?

What is an un-managed web host service?

An un-managed server is basically a blank canvas. You purchase the raw computing power and you have to install and manage the other services required to run your website manually. The benefit here is that you are not sharing the server with any other websites or users.

The downside is it requires you to keep it up to date. DigitalOcean offers really cheap unmanaged servers with excellent tutorials that walk you through a lot of scenarios. They also allow you to spin up a wordpress website in just a few minutes, but any ongoing maintenance or issues would need to be resolved by yourself, so this is an option for the more technical amongst you.

Choosing the right hosting supplier can be so confusing for fitness bloggers. Especially if you're not an expert!

Where is my Fitness Blogging website hosted?

I chose Siteground because they have good entry level pricing, and they were recommended because they have tools which make setting up a website really easy, excellent customer support and all the technical stuff is managed by them. They offer scalable packages so that as your website and following grows, your website resources can grow to keep up.

3. Choose your website platform

Why should you choose a WordPress Website for your fitness blog?

WordPress is a brilliant foundation for your website. It’s a free platform that allows me to easily update and manage my site. Choosing a self hosted wordpress site will give you ownership of your data. It is something that you have full control. You will never have full control over your account on Social Media. Your account can be switched off in an instant with a minute without much warning. This is the primary reason for choosing a WordPress website.

WordPress is one of the most popular website platforms in the world and as such it has got tremendous support in the form of themes and plugins that allow you to accomplish pretty much anything you want. A lot of these are available for free but paid plugins and themes are available for more complex or polished options.

Setting up a wordpress website is actually very simple.

Setting up a wordpress website on Siteground may seem a little daunting but it’s actually really straight forward. They have some good instructions that walk you through setting up your website but you will require your domain name for this so make sure you have that first. If you have any problems at this stage their tech support team should be able to get you up and running in no time.

Once WordPress is installed it’s just a case of browsing to your domain name to finish the set-up process on the site itself.

4. Install your WordPress Theme

If you’re not comfortable setting you the website then please do just get in touch via the contact form below.

Before choosing the fitness blog website theme think about what you would like to do with your blog. You should start by doing some research of other blogs. This will help you decide how you would like it to look and feel. Some of the key questions you will need to answer are as follows:

  • Do you want an online shop?
  • Are you going to be showing mostly photos or video?
  • Would you like readers to be able to comment?
  • Do you need space for affiliate banners?

A great starting place would be the Astra theme (the free option should be more than enough to get you started) and pair this with the Elementor page builder (again the free option is enough for most). This will give you a really customizable website that you can personalise to a high degree. Alternatively a quick google search for “best free wordpress themes” will give you plenty of options to get you started with minimal configuration.

Installing WordPress themes isn't too difficult for fitness bloggers

5. Install Plugins to give your website the functionality your fitness blogging business need

There are tons of functionality that isn’t instantly obvious on WordPress. You can set up a whole host of tools. Here are just a few

  • Google Ads – if you are purely using the site for a blog then why not try to monetize your content?
  • Elementor – This is a great way to build your sites pages. It helps keep uniformity in your pages and content giving you a consistent feel throughout your website.
  • WooCommerce – for those looking to set up an online store then the WooCommerce basic package (free) is really easy to set up. Like WordPress itself, WooCommerce is vastly expandable with plugins as well.
  • Wordfence – Add a bit of security to your site to prevent hackers and unwanted visitors.

A day playing with plugins, trying to be a badass fitness blogger

Does all of this overwhelm you?

Not technically minded and need help? Please do get in touch if you need to get your site of the ground. Rates on request.

Struggling for content?

If you need any help creating content, or don’t have the time write it yourself then please do get in touch. Rates are on request.

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